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Comcast Planning US Olympic Network

Imagine my surprise last week when two people in my life sent me frantic messages about the Olympics. While most of my family and close friends are aware of my obsession with the Olympics, it's quite rare that during an "off" time anyone mentions them at all. Other than myself, obviously. (And, of course, my SIL palladinemoo  who is my co-host here)

I received to frantic messages and then turned on NPR on my ride home from the train station and they were also discussing this breaking Olympics News.

So, what is this frantic, important, breaking news?

Comcast is planning to launch an Olympic Network in conjunction with the USOC. Comcast, for those not in the know, is a cable company. Out where I live, they are pretty much your only option (outside of AT&T U-verse or sattelite). And, of course, the USOC is the US Olympic Committee.

The big consternation here, and potential barrier, is that NBC has paid a kafrillion dollars to be the Olympic network here in the States. So everyone on NPR was talking about whether or not this would even fly, considering the current GE (GE being the parent company of NBC) with the IOC (International Olympic Committee).

My question, of course, wasn't about the IOC and NBC. It was "this sounds sweet, but what else are they going to show when it's not 'Olympic season'?"

From what I can gather USON (the US Olympic Network, the proposed name for the channel) would air international competitions in non-traditional sports. So, we'd be able to see Curling, Luge, Rifelry (amongst others) more often than once every four years.

Ok, great. But what else? Because as much as I love seeing some of those things, I can't imagine it would sustain an entire channel, twenty four hours a day, seven days a week.

Well, the USON would also like to air "classic" and "memorable" moments in Olympic history. That certainly sounds fantastic to me. Except for one thing- doesn't NBC own the rights to some of those broadcasts? Of course they do.

There are some years before NBC became the Olympic Network where the Games were aired by CBS and some of those might be available or even public domain.

Overall, this is a very interesting idea. Especially to an obsessed Olympic fan, like myself. But I find myself wondering, is there really enough to provide compelling programming for an entire channel?